Celebrating Tradition All Year Long
For generations, Prescott has been a gathering place for celebrations, festivals, and community traditions that reflect the spirit of the American West. From the iconic World’s Oldest Rodeo®, which has welcomed visitors since 1888, to modern festivals that showcase arts, culture, music, and local heritage, Prescott’s annual events calendar is packed with unforgettable experiences. Throughout the year, visitors can enjoy everything from rodeo competitions and parades to bluegrass festivals, luxury car shows, and seasonal celebrations that have become cherished traditions for locals and visitors alike.
When the holiday season arrives, Prescott transforms into Arizona’s Christmas City. From Thanksgiving through Martin Luther King Jr. Day, the city sparkles with festive lights, beloved traditions, and family-friendly celebrations. Annual favorites include the Holiday Light Parade, the Annual Christmas Parade, the Acker Night Musical Showcase, and the lighting of the Yavapai County Courthouse Plaza, where thousands of lights illuminate the heart of downtown. The year concludes with one of Arizona’s most unique New Year’s Eve celebrations—the Whiskey Row Boot Drop—bringing thousands together to ring in the new year in true Prescott fashion.
Discover why so many visitors return year after year to experience the traditions, entertainment, and community spirit that make Prescott one of Arizona’s most beloved destinations.
