July 4, 1888 marked the birthdate of the professional rodeo in Prescott when a group of local merchants and professional businessmen organized the first “cowboy tournament.” They offered a cash prize, Juan Leivas became the first winner and the rodeo was born. The art of rodeo soon became a world-wide phenomenon. Attracting visitors from around the world, the World’s Oldest Rodeo® is one of the most treasured pieces of western heritage Prescott has to offer. Plan a visit around the 4th of July each and every year to experience all of the activities and events centered around this treasure in Prescott.
